How Technology Is Transforming the Fitness Industry?
Like in any other industries, technology is increasingly finding a place within fitness new trends. It appears under different category, such as apps, wearables, booking systems, machines, offering a great convenience for its users. The consumer awareness Gym-goers are no longer content with simple information such as their weight. What they are curious to know more about is their progress, from body fat percentage to sleep quality.
So, What Technology Is Emerging in the Fitness Market?
This year, there were lots of pioneering, unique products which revolutionized the sport and fitness industry, here are some of our favourites:
The KettlebellConnect® is a six-in-one adjustable kettlebell designed to help you achieve your fitness goals. Its advanced technology allows you to add or drop weight in seconds, saving you time and space, so you can work out anywhere. Connect it to the JAXJOX App and track your reps, sets, weight and rest time.
The Flexit App provides users with more options than their hotel gym if they are frequent travelers. This mobile app allows users to access fitness facilities wherever and whenever they wish. There is no upfront cost, and customers pay per minute for the time they spend in their facility of choice.
Smart technology is alsomaking its way into gyms, with the likes of Peloton bikes. The company saw a significant gap in the market and jumped in to elevate at-home fitness to match an in-class experience. Peleton equips stationary bikes or treadmills with monitors that consumer uses at home. These monitors stream workouts live or on demand and offer users unique options centered on user preferences
What Types of Fitness Technology Are Now Available?
Tech companies are starting to make a real mark in the fitness realm. This can ranges from personal at home us for the fitness enthusiast (such as wearables, trackers, apps, etc.) to the more corporate side of fitness.
Wearables provide valuable data for those who are serious about their progress and developments. Whether you are opting for the Apple Watch Series 4 and its an electrocardiogram (ECG) function or Fitbit’s latest Charge 3 with progressive heart rate sensors, users can now track all of their activities from home-workouts, to spin classes, to sleep patterns.
The global market size of fitness apps will reach over $14.7B by 2026, according to a study published by Polaris Market Research. The increased diffusion of mobile devices, coupled with the availability of high-speed internet services means many people are turning to apps.
Many coaches are now offering online training services. Gym goers are increasingly searching for services that work around them, instead of a gym with specific hours. This is where long-distance online coaching excels. Services are often given at a reduced rate, are made available 24/7, and it is increasingly becoming an attractive alternative for many. For the more gym-shy, this is also a handy tool. As well as that it can be a way of introducing a whole new clientele to the fitness industry.
New pioneering workout gear is allowing customers to meet fitness objectives faster with high-tech clothing that is both smart and stylish! You can now record all of your running data with Under Armour’s Gemini 2, check your running form with the Sensoria smart sock, or measure heart rate, cadence, and steps with this Hexoskin high-tech tank.
Times are changing, and technology is creating significant marks within industries. Consumers now have many more options on how they accomplish wellness, and fitness clubs will need to make the relevant changes to allow for these advances.