TikTok Beauty Trends: The Viral Sensations Taking Over Your Feed

In the ever-evolving world of beauty, TikTok has become a powerhouse for launching new trends and catapulting products to viral fame. From skincare secrets to makeup must-haves, the app has transformed how we discover and shop for beauty products. Let’s dive into some of the most buzzworthy items that have taken TikTok by storm, exploring their features, benefits, and why they’ve captured the attention of millions.

Glow Recipe Watermelon Glow Niacinamide Dew Drops (£32.00 for 40ml)

Dewy Skin in a Bottle

This multi-tasking highlighter and serum has become a TikTok sensation for its ability to impart a glass-like glow. Users rave about its hydrating properties and the subtle shimmer it adds to the skin. Whether used as a primer, mixed with foundation, or as a highlighter, these dew drops have become a staple in many beauty routines. The watermelon extract provides hydration and antioxidants, while niacinamide helps to refine pores and even skin tone. The versatility of this product has made it a favorite among beauty enthusiasts looking for that coveted “glazed donut” skin effect. Many TikTokers demonstrate various application techniques, from gentle patting motions to mixing it with other products, showcasing its adaptability to different makeup styles and skin types.

Charlotte Tilbury Hollywood Flawless Filter (£39.00 for 30ml)

The Foundation of Influencer Glow

This complexion booster has achieved cult status on TikTok for its ability to create a soft-focus, luminous effect on the skin. It can be used alone for a natural glow, mixed with foundation for added radiance, or applied as a liquid highlighter. The versatility of this product has made it a favorite among beauty enthusiasts and professionals alike. Its buildable formula allows for customizable coverage, from a sheer wash of radiance to a more intense highlight. TikTok users often showcase dramatic before-and-after videos, demonstrating how the product can transform dull, tired-looking skin into a red carpet-worthy glow. The inclusion of finely milled powders helps to blur imperfections, while moisturizing agents keep the skin looking plump and hydrated throughout the day.

The Ordinary Glycolic Acid 7% Toning Solution (£11.50 for 240ml)

Exfoliation Station

This affordable toner has gained traction for its ability to exfoliate and brighten the skin. TikTokers have praised its effectiveness in tackling texture issues, dark spots, and even body odor (yes, you read that right!). Its multi-use potential has contributed to its viral status. The 7% concentration of glycolic acid provides effective exfoliation without being too harsh for most skin types. Users often demonstrate how to incorporate it into their skincare routines, with many showing impressive before-and-after results of improved skin texture and tone. Some TikTokers have even shared unconventional uses, such as using it as a deodorant alternative or to treat keratosis pilaris on the body. At its price point, it’s become a go-to for those looking to introduce chemical exfoliation into their routines without breaking the bank.

Paula’s Choice Skin Perfecting 2% BHA Liquid Exfoliant (£12.00 for 30ml)

Pore-Perfecting Potion

This leave-on exfoliant has been hailed as a miracle worker for those battling blackheads and enlarged pores. Its ability to unclog pores and smooth skin texture has made it a staple in many skincare routines. TikTok users often showcase dramatic before-and-after results. The 2% salicylic acid formula penetrates deep into the pores, helping to clear out excess sebum and dead skin cells. Many users report a significant reduction in blackheads and a smoother overall complexion after consistent use. The gentle, non-abrasive formula has made it popular among those with sensitive skin who find physical exfoliants too harsh. TikTokers often demonstrate how to incorporate it into their routines, with some using it as a spot treatment for acne-prone areas.

Olaplex No. 3 Hair Perfector (£28.00 for 100ml)

Hair Repair Hero

While not a new product, Olaplex No. 3 has found new life on TikTok. Users swear by its ability to repair damaged hair, with many showcasing impressive transformation videos. Its bond-building technology has made it a go-to for those looking to revive their locks. The at-home treatment works by repairing the disulfide bonds in hair that can be broken due to chemical, thermal, and mechanical damage. TikTokers often demonstrate various application methods, from using it as a pre-shampoo treatment to leaving it on overnight for intensive repair. Many users with bleached or heat-damaged hair share their experiences, showing how the product has helped to restore shine, reduce breakage, and improve overall hair health. Its popularity has led to numerous DIY Olaplex routines and dupes being shared on the platform.

Revlon Oil-Absorbing Volcanic Face Roller (£12.99)

Roll Away the Shine

This innovative oil-absorbing roller has captivated TikTok users with its ability to mattify skin without disturbing makeup. Made with real volcanic stone, it’s become a popular alternative to blotting papers and a must-have for those with oily skin. The roller can be used throughout the day to combat shine, making it perfect for touch-ups on the go. TikTokers often demonstrate its effectiveness by rolling it over oily areas of their face, showing how it instantly absorbs excess oil without smudging their makeup. Many users praise its reusability and eco-friendliness compared to disposable blotting papers. Some have even shown how to clean and maintain the roller to ensure its longevity.

e.l.f. Cosmetics Putty Primer (£9.00 for 21g)

Pore-Blurring on a Budget

This affordable primer has gained a cult following for its ability to smooth skin and extend makeup wear. TikTokers love its pore-filling properties and how it creates a flawless base for foundation. Its budget-friendly price point has made it accessible to a wide audience. The velvety texture helps to create a smooth canvas for makeup application, minimizing the appearance of pores and fine lines. Many users compare it to high-end primers, praising its ability to keep makeup looking fresh throughout the day. TikTokers often demonstrate various application techniques, from pressing it into the skin with fingers to using a damp beauty sponge for a more seamless finish. Its popularity has led to e.l.f. expanding the range to include illuminating and matte versions to suit different skin types and preferences.

CeraVe Renewing SA Cleanser (£12.00 for 236ml)

Skincare Staple

CeraVe products, in general, have seen a surge in popularity on TikTok, but this salicylic acid cleanser has been particularly praised. Users with acne-prone skin have reported significant improvements in their complexion, leading to its viral status. The gentle yet effective formula combines salicylic acid for exfoliation with ceramides and hyaluronic acid to maintain the skin’s moisture barrier. Many TikTokers with acne-prone or oily skin share their experiences, often showing progress photos of how the cleanser has helped to clear their skin over time. Its non-comedogenic and fragrance-free formula has made it a favorite among those with sensitive skin. Users often demonstrate how they incorporate it into their skincare routines, with some using it as part of a double-cleansing method for more thorough cleansing.

Maybelline Sky High Mascara (£11.99)

Lash-Lifting Sensation

This drugstore mascara took TikTok by storm with claims of dramatically lengthened and volumized lashes. Users have created countless videos showcasing the before-and-after effects, often expressing disbelief at the results. The flexible wand and buildable formula allow for customizable lash looks, from natural-looking length to dramatic volume. Many TikTokers demonstrate various application techniques, such as wiggling the wand at the base of the lashes or applying multiple coats for added drama. The mascara’s ability to lengthen even the shortest lashes has made it particularly popular among those with naturally short or sparse lashes. Its affordable price point has made it accessible to a wide audience, contributing to its viral status.

The Ordinary AHA 30% + BHA 2% Peeling Solution (£14.20 for 30ml)

At-Home Chemical Peel

Nicknamed “the vampire facial” due to its blood-red color, this potent exfoliating solution has gained notoriety for its ability to resurface the skin. TikTokers have shared their experiences with the product, often showing visible improvements in skin texture and clarity. The high concentration of alpha and beta hydroxy acids provides intense exfoliation, helping to tackle issues like uneven skin texture, fine lines, and hyperpigmentation. Many users demonstrate how to safely apply and remove the product, emphasizing the importance of following the recommended usage guidelines. TikTokers often share their weekly skincare routines featuring this product, showing how it fits into a broader skincare regimen. Its dramatic results and affordable price point have made it a popular choice for those looking to achieve professional-level exfoliation at home.

Conclusion: The TikTok Effect

These products represent just a fraction of the beauty items that have found fame on TikTok. The platform’s ability to quickly spread word-of-mouth recommendations has revolutionized how beauty products gain traction. However, it’s important to remember that what works for one person may not work for another, and it’s always wise to research and patch-test before trying new skincare products.

The TikTok beauty community continues to evolve, constantly uncovering new holy grails and innovative techniques. As we’ve seen with these viral sensations, the next big thing in beauty could be just a scroll away. Whether you’re a skincare novice or a beauty aficionado, these TikTok-approved products offer a range of options to explore and potentially incorporate into your own routine.