Samsung Launched the Bespoke AI Jet Ultra in March — The World’s Most Powerful Cordless Stick Vacuum

Back in March, Samsung shook up the smart home scene once again with the launch of the Bespoke AI Jet Ultra — their most powerful cordless stick vacuum ever. Unveiled at the “Welcome to Bespoke AI” global event, this beast of a vacuum comes with a crazy 400W suction power, sleek AI smarts, and some serious next-gen battery life. Now officially available across the globe, it’s ready to take on messy homes everywhere.

Landing on shelves and online on March 31, the Jet Ultra dropped with a price tag of £1,199.99, positioning itself as a premium piece of kit for anyone serious about cleaning with style (and serious tech).

Maximum Power, Minimum Fuss

The headline feature? Straight-up raw power. The Jet Ultra boasts 400W of suction, thanks to Samsung’s HexaJet Motor — designed with a unique hexagonal structure, a second-stage diffuser, and thinner components that ramp up airflow and efficiency. Basically, it sucks. A lot. In a good way.

It comes with two swappable batteries too. One lasts up to 100 minutes, the other 60 — giving you up to 160 minutes of uninterrupted cleaning. Whether you’re tackling an apartment or a full-blown family home, this thing has your back. Samsung also says the batteries retain 70% of their original power after 500 charges, and you’re covered with a two-year warranty.

Smarter Than Your Average Vacuum

Where this vacuum really gets clever is with its upgraded AI Cleaning Mode 2.0. Using Samsung’s AI Optimum Tech, it can figure out what type of surface you’re cleaning — adjusting suction power and brush speed on the fly.

Run it over a thick rug with the Active Dual Brush? It’ll clock that it’s long-pile and ramp up the performance. Cleaning into corners with the Slim LED Brush+? It’ll boost suction to get into those tight spots. And if you’re worried about draining the battery with all that tech running, don’t be — it actually reduces power consumption by 21% and makes the vacuum easier to handle, too.

So yeah, it’s smart — but not in a gimmicky way. It does the thinking so you don’t have to.

Breathe Easy With HEPA Filtration

Beyond just cleaning your floors, the Jet Ultra also purifies the air while it works. It’s fitted with a multi-layered HEPA filtration system that captures 99.999% of dust, even down to the tiny 0.3μm particles. That means less dust floating around and more peace of mind — especially for allergy sufferers or anyone obsessed with air quality.

The internal cyclone, metal mesh grille, and layered filters all team up to trap fine particles before air is released back into your space. It’s clean air done properly.

Samsung’s Vision for the Future of Cleaning

Jeong Seung Moon, EVP and head of Samsung’s Digital Appliances R&D team, called the Jet Ultra a “game changer” — and honestly, it lives up to the hype. It’s the follow-up to the Bespoke Jet AI (which was the world’s first UL-verified AI-powered stick vacuum), and this time around, Samsung went all in on both power and brains.

Final Word

The Bespoke AI Jet Ultra isn’t just another vacuum — it’s what happens when you throw cutting-edge engineering, AI smarts, and Samsung’s design chops into a sleek, futuristic home gadget.

If you love the idea of a vacuum that actually thinks while it works, tackles dirt like a champ, and looks like something from a sci-fi film, then the Jet Ultra might just be the smartest home upgrade you make this year.

And with its March release, it’s already out in the wild — ready to turn cleaning from a chore into something seriously satisfying.