
The Future of Fine Dining: How Krasota is Changing the Culinary World with AI
In a dark, round dining room in Dubai, a familiar figure appears: the legendary French chef Paul Bocuse. His face lights up the curved walls, his voice explains the next dish: quail and foie gras, wrapped in mushroom paté and pastry, lavished with truffle sauce — all the hallmarks of his iconic cuisine. But at Krasota, nothing is quite what it seems.
Bocuse, who passed away six years ago, is not really there. Instead, his likeness has been projected through seamless 3D visuals, created entirely by artificial intelligence (AI). His image dissolves into the shadows as the dish arrives — a culinary creation imagined and executed by machines, reinterpreting Bocuse’s signature recipes through AI tools.
This extraordinary scene is just one part of “Imaginary Futures,” an eight-course, multisensory dining experience at Krasota. Each course takes guests through a different futuristic scenario, from underwater cities to space colonies, all enhanced by state-of-the-art projections and AI artistry.
Dining on the Edge of Imagination

The co-founders of Krasota — digital artist Anton Nenashev, chef Vladimir Mukhin, and entrepreneur Boris Zarkov — took a daring leap. For the AI course, they relinquished creative control to technology. Nenashev fed the AI more than 150 concepts, while Mukhin used Midjourney to reimagine Bocuse’s most iconic dishes, including the famous truffle V.G.E soup.
“We drew inspiration from the idea that AI can recreate individuals based on vast datasets of their lives,” explains Zarkov. He describes the experience as a digital-age séance, a delicate merging of memory, tradition, and innovation.
A Fully Immersive World
The dining room itself plays a starring role. More than 20 projectors surround guests with 360-degree visuals, making them feel as if they are floating between realities. As the scenarios shift — from an aquatic metropolis to a post-apocalyptic wasteland — so does the atmosphere, each moment carefully curated to complement the dish.
Zarkov’s vision was inspired by a visit to teamLabs digital art museum in Tokyo in 2017. There, an interactive tea house sparked an idea: what if technology could be used to tell a deeper story through food?
Technology Comes Alive

Building Krasota was a technical marvel. The team spent months training the AI to recognize and react to plates, glasses, and human gestures. Interactive projections track diners’ movements: fireflies gather around glasses, spaceships swoop past hands, and arcade games light up the table.
“At first, it was slow — you’d move your phone, and it took three seconds to react,” recalls Zarkov. But machine learning improved the system. Now, interactions feel instantaneous, fluid, and alive.
When Krasota Dubai opened in 2023, it debuted with “Imaginary Art,” an eight-course show inspired by famous international artists. Six months later, “Imaginary Futures” launched, exploring speculative visions of what lies ahead.
Mastering the Balance
Orchestrating attention between food and visuals was a delicate dance. “Too much focus on the screen, and your food becomes popcorn,” says Zarkov. To avoid overwhelming guests, dynamic visuals appear between courses, while during service, the animations calm and slow.
Human staff dressed in whimsical costumes also guide the experience, adding a theatrical touch and ensuring that guests stay engaged with both the meal and the spectacle.
Sonic Seasoning and Sensory Play

While Krasota pushes the boundaries, the use of technology to enhance dining isn’t entirely new. In 2007, The Fat Duck by Heston Blumenthal introduced “The Sound of the Sea,” combining shellfish sashimi with an audio track of waves and seagulls.
Charles Spence, a professor at the University of Oxford, has spent decades studying how music and visuals alter taste perception. According to Spence, low-pitched sounds enhance bitterness, while high-pitched notes bring out sweetness. Light, color, and soundscapes can dramatically shift how we experience flavor.
Restaurants like Zenon in Dubai and Jing in Hong Kong are now weaving AI-generated art and immersive projections into dining, blending old-world cuisine with new-age storytelling.
Krasota’s commitment to the sensory journey goes beyond the plate. Custom-made ceramic cutlery shaped like sea urchins and crab claws enhances the underwater course, adding a tactile, theatrical element.
Sci-Fi Dining: A Glimpse Ahead
At $326 per head, dining at Krasota is an exclusive affair — the “Formula One” of food, as Spence describes it. Yet, like many innovations, elements of these experiences are slowly trickling into mainstream culture.
Brands like Fanta have experimented with flavor-changing TikTok experiences, and food companies are collaborating with sensory scientists to enhance products with tailored soundtracks.
Looking ahead, Zarkov imagines a future where brain-computer interfaces customize the dining experience even further. Your mind could “see” the perfect sushi roll while your body receives optimized nutrients — a blend of fantasy and precision nutrition.
Yet, as technology advances, experts like Spence caution against losing the fundamental human connection. “Any technology that interferes with the social aspect of dining will fail,” he warns. Dining is, at its core, a shared experience.
Zarkov agrees. Krasota avoids isolating technologies like VR headsets. Instead, new ideas focus on enhancing — not replacing — reality. One concept under development projects “live skin” onto diners’ hands, morphing them into fantastical textures that still move naturally.
Reinventing Reality, Respecting Tradition

At Krasota, the next chapter is already being written. A new show, inspired by “Alice in Wonderland,” will launch in 2025, promising even deeper AI integration and more whimsical surprises.
“We can now resurrect images, use AI creatively, and decide whether to embrace or fear it,” says Zarkov. For Krasota, the choice is clear: innovation must always honor imagination and connection.
As AI and dining intertwine, Krasota stands as a glowing beacon of what’s possible: a place where history, humanity, and technology meet at the table — and the future tastes surprisingly delicious.