The Kardashian-approved IPL is £100 off, plus 15 more beauty tech steals for Prime Big Deal Days
From salon-grade hair dryers to LED masks that chill your under-eyes, these are the beauty gadgets actually worth adding to your basket this October.
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Amazon’s Prime Big Deal Days lands on 6 and 7 October, and a handful of early deals are already live. Beauty tech is where the savings get properly interesting, because the gadgets we covet all year (the Dysons, the ghds, the at-home IPL kits) rarely drop this far. We’ve sifted through the noise, ignored anything rated under four stars, and pulled out 16 deals on kit we’d happily use every day. Every pick is sold by Amazon or the brand itself, so you get the proper UK plug and the full warranty, and we’ve flagged the prices that only kick in once the main event starts.
Smooth operators
Ulike Air 10 Deluxe IPL Hair Removal Device
If you’ve ever wondered why Kim and Kourtney Kardashian rarely seem to have stubble, this is part of the answer. The Air 10 is Ulike’s flagship IPL, and its party trick is a sapphire ice-cooling plate that keeps the treatment window cold for the whole session, so the usual snapping-elastic sting is replaced by something closer to a cool tap. Dual lamps and an 18% wider window mean a full-body session takes around ten minutes, while an SHR mode pumps out bursts of energy for stubborn underarm and leg hair. A built-in SkinSensor reads your skin tone and adjusts power (or refuses to flash if it’s unsafe), which is exactly the kind of safety net you want at home. Ulike says it made TIME’s Best Inventions list for 2025, and one cool, near-painless session explains why. The Deluxe set adds a premium storage bag, razor and protective glasses, and comes with a five-year warranty. If you don’t need the extras, the standard Air 10 drops to £269.99 (was £369.99).
£299.99 (was £399.99) during Prime Big Deal Days, Amazon UK · Standard Air 10: £269.99, Amazon UK
Braun Series 9 Sport Electric Shaver
For the men in your life (or the ones who borrow your bathroom), this is half price and genuinely brilliant. Its SensoAdapt tech reads beard density 160 times a second and adjusts power to suit, and the 40° flexing head gets under the nose and chin without the usual tugging. It’s fully waterproof, lasts an hour on a charge and is built in Germany to last years.
£199.99 (was £419.99), Amazon UK
Braun Silk-expert Pro 5 IPL
More than half price, and with over 1,400 reviews behind it, this is the safe-hands alternative if you’d rather stick with a heritage name. Braun’s SensoAdapt sensor checks your skin tone with every flash and dials the intensity up or down to suit, so there’s no guesswork about settings. It’s a corded device, which means no running out of charge mid-leg, and the precision head in the box makes light work of the upper lip and bikini line. At £299.99 it sits right alongside the Ulike, so the choice comes down to ice-cooling versus Braun’s track record.
£299.99 (was £610), Amazon UK
The bathroom shelf glow-up
FOREO BEAR Microcurrent Device + Serum Bundle
Five minutes with this every evening is the closest we’ve come to a facialist’s sculpting massage without booking one. Two microcurrent spheres send gentle current across the 65-plus muscles of the face and neck, while T-Sonic pulsations ease tension along the jaw. An anti-shock system measures your skin’s resistance and adjusts intensity, so it never feels prickly. The bundle includes two 30ml conductive serums, which you’ll need anyway, and it charges by USB so it travels easily in a wash bag.
£169.90 (was £229), Amazon UK
FOREO LUNA 4
Our go-to for a proper double cleanse, now more than £100 off. Soft silicone touchpoints and T-Sonic pulsations lift make-up and SPF far more thoroughly than fingertips, and they’re kinder on skin than nylon bristles. Flip it over and the firming massage side gives you a facial-style lift before bed. Silicone also means no brush heads to replace, so the running costs stop at the price tag.
£159 (was £269), Amazon UK
Shark CryoGlow LED Face Mask
Under-eye cooling is the feature we didn’t know we needed, and now we can’t imagine an LED mask without it. Shark’s mask combines red, blue and deep infrared light across three skin modes, from a six-minute Better Ageing routine to an eight-minute Blemish Repair session, while three chill levels depuff the under-eye zone at the same time. Silicone eye shields and adjustable straps keep it comfortable enough to wear while you scroll. It charges by USB-C and comes with a remote, so you can switch modes without lifting the mask. With nearly 1,000 reviews averaging 4.6 stars, it’s the crowd-pleaser of the category.
£249.99 (was £299.99), Amazon UK
FOREO ISSA 4 Hybrid Sonic Toothbrush
Half price makes this an easy upgrade. FOREO’s hybrid head pairs polymer bristles with soft silicone edges, so it scrubs plaque without punishing sensitive gums, and up to 11,000 pulsations a minute give that squeaky, just-left-the-hygienist feel. Three modes (Deep Clean, Whitening and Sensitive) cover most mouths, and each brush head lasts a full six months, which is far longer than most rivals. FOREO says it improves overall oral hygiene by 140% in a month.
£44.50 (was £89) during Prime Big Deal Days, Amazon UK
Philips Sonicare DiamondClean Smart 9400
At under £180, the 9400 is more than half off its list price. Four brushing modes and three intensity levels let you fine-tune every session, and a light ring on the handle flashes the moment you press too hard. Pair it with the Sonicare app and it maps where you’ve brushed (and where you’ve skipped), which is a little bit nagging and very effective.
£179.99 (was £449.99), Amazon UK
Oral-B iO6 Electric Toothbrush
Team round-head, this one’s for you. The iO6’s magnetic drive makes for a smooth, quiet brush that still polishes every tooth individually, and the smart pressure sensor glows green when you’ve got it right and red when you’re scrubbing too hard. Five cleaning modes, a travel case and a spare head make it the better value of the two big-brand brushes here.
£129.97 (was £330), Amazon UK
Your blow-dry bar at home
Dyson Supersonic Hair Dryer
A rare Dyson discount, and on the dryer that changed the category. The Supersonic measures air temperature constantly to keep heat in check, so you get a fast, glossy blow-dry without the frazzled ends. It’s lighter and quieter than most salon dryers, and the magnetic attachments click on in a second. Dyson discounts are rarer than a good hair day in a British drizzle, and they tend to vanish quickly. If you’ve been waiting for a reason, £249 is it.
£249 (was £299.99), Amazon UK
Dyson Airwrap i.d. Multi-Styler and Dryer, Curly+Coily
Bluetooth in a hair styler sounds like a gimmick until you try it. Build a hair profile in the MyDyson app and the Airwrap i.d. remembers your ideal wrap, style and cold-shot timings, then runs the sequence at the press of a button. The Curly+Coily edition comes with attachments built for defining curls and stretching coils, and you can lower the heat in the app if your scalp is sensitive. An £80 saving makes the splurge a little easier to justify.
£399.99 (was £479.99), Amazon UK
Shark FlexStyle 5-in-1 Air Styler & Hair Dryer
The Airwrap rival that keeps winning us over, now an Early Prime Deal. One twist turns it from a hair dryer into a styler, and Coanda airflow pulls hair around the 32mm and 24mm auto-wrap curlers with no fumbling. Heat is measured 1,000 times a second, so you’re not frying your lengths. Nearly £100 off makes this the smartest buy on the list.
£171.42 (was £269.99), Amazon UK
Shark SpeedStyle Pro Flex Hair Dryer
Folding to half its size, this is the dryer we now pack for every weekend away. Four attachments come in the box (a concentrator, diffuser, smoothing brush and frizz-fighting finisher), and Scalp Shield mode drops the temperature for comfortable root drying. It’s light enough that you won’t feel it in your shoulders halfway through a thick-hair blow-dry, and the lilac finish looks far pricier than it is.
£139.99 (was £199.99), Amazon UK
Panasonic nanoe Moisture+ and Mineral Hair Dryer
Anyone with colour-treated or brittle hair should take note. Panasonic’s nanoe Moisture+ tech releases tiny water particles that hydrate as you dry, and intelligent sensing tracks room and air temperature so you never blast hair hotter than it needs. Four modes include a gentle scalp setting and a hot-and-cold cycle for extra shine. It’s compact enough for a gym bag too. At 44% off, it’s a serious bargain.
£161.49 (was £289.99), Amazon UK
Sleek, straight and shiny
ghd Duet Style 2-in-1 Hot Air Styler
Going from soaking wet to sleek in one pass still feels like witchcraft. The Duet Style blows warm air through its plates as you glide, drying and straightening at the same time without the sizzle of hot irons on damp hair. ghd promises up to 48 hours of softness, and a shine-shot button finishes dry hair with a glossy, frizz-free edge. It’s ideal for anyone who skips the blow-dry on busy mornings.
£264 (was £379), Amazon UK
ghd Platinum+ Smart Hair Straightener
The straightener that thinks for you. Predictive technology reads how thick your hair is and how fast you’re moving, then adjusts the heat so every pass gives the same result, and ghd says that means 70% stronger hair. Glossy, precision-milled plates add a visible 20% more shine, and the rounded barrel handles waves just as well as poker-straight finishes. If you straighten more than twice a week, this is the upgrade that will show in your ends within a month.
£176.69 (was £249), Amazon UK
Deals can sell out or change fast once Prime Big Deal Days kicks off, so if something here has been on your wishlist for a while, now is the time to pounce.
