Clean and Green: The Best Vegan Beauty Brands You Need to Try

Going vegan isn’t just about what’s on your plate—it’s also about what’s in your bathroom cabinet. The beauty industry has seen an incredible shift toward ethical, sustainable, and cruelty-free products that don’t compromise on performance. Whether you’re a longtime vegan or just looking to make more conscious choices, these vegan beauty brands prove that high-performance skincare and makeup can be kind to both your skin and the planet. Let’s dive into the most innovative, luxurious, and effective vegan beauty brands to add to your routine.

1. Tata Harper

Tata Harper is a pioneer in clean beauty, sourcing over 300 raw ingredients from 68 countries. Known for its farm-to-face ethos, every product is formulated with the highest concentration of botanicals to deliver real results without synthetic chemicals. With a range covering everything from cleansers to body scrubs, Tata Harper brings a touch of luxury to vegan beauty, proving that plant-powered skincare can be both effective and indulgent.

2. Floral Street

If you love perfume but hate the synthetic-heavy, animal-derived formulas of traditional fragrances, Floral Street is for you. Founded by Michelle Feeney, this London-based brand is changing the fragrance game with its sustainable and vegan-certified scents. Partnering with the Robertet perfume house, which prioritizes transparency and ethical sourcing, Floral Street ensures every spritz is as kind to the planet as it is to your senses.

3. Ilia

Ilia blends the best of skincare and makeup with multi-tasking, high-performance products. Their foundations contain niacinamide for brightening, their lipsticks hydrate with organic castor oil, and almost every facial product includes SPF for added protection. If you’re looking for makeup that enhances your skin while nourishing it, Ilia is a game-changer.

4. Pai

Sensitive skin warriors, meet your new best friend. Pai was created by Sarah Brown after struggling for years to find products that didn’t irritate her skin. Certified vegan and organic, Pai’s products are independently patch-tested to be safe for eczema-prone skin while working to repair the skin barrier and build resilience. The brand’s commitment to clean, non-irritating formulas has made it a favorite for those with reactive skin.

5. Ashe

Bringing vegan beauty to your nails, Ashe offers a stunning range of nail polishes free from animal byproducts. Founded by lawyer-turned-nail-tech Ashleigh Alli, Ashe creates seasonal shade collections that are as chic as they are ethical. Plus, 10% of all profits go to female-centric charities, making each manicure a small act of kindness.

6. Whamisa

K-beauty meets sustainability with Whamisa. This Korean brand was one of the first to earn an organic certification and continues to lead in clean beauty innovation. Using natural fermentation techniques to increase ingredient potency and absorption, Whamisa has developed a range of skincare products that deliver deep hydration and nourishment without synthetic additives.

7. Antipodes

New Zealand’s Antipodes is built on the country’s rich natural resources, using scientifically-backed, 100% natural formulations that are independently tested for effectiveness. The brand’s antioxidant-rich serums, nourishing face creams, and gentle cleansers are perfect for anyone looking to incorporate clean, green, and high-performance skincare into their daily routine.

8. Equilabo

Created by Arifa Nureen Malik, Equilabo was born out of the need for truly gentle, effective skincare. Malik’s experience watching her daughter struggle with eczema and rosacea inspired her to create a brand that blends dermatology-approved formulas with soothing botanicals. Free from parabens, sulfates, synthetic colors, and fragrances, Equilabo delivers simple, results-driven skincare for even the most sensitive complexions.

9. Flânerie

British brand Flânerie takes a thoughtful approach to vegan beauty. PETA-approved and certified by Leaping Bunny, its range of 18 products ensures there’s something for every skin type. With a focus on sensory experiences, each product is designed to feel as luxurious as it is effective, making clean beauty an indulgent experience rather than a compromise.

10. S’Able Labs

Founded by Idris and Sabrina Elba, S’Able Labs is redefining vegan skincare by highlighting ethically-sourced African ingredients. With a core collection featuring a qasil cleanser, black seed toner, and baobab moisturizer, the brand takes a minimalist approach to skincare while maximizing hydration and barrier support.

11. Twelve Natural Skincare

Cosmetologist and pharmacist Pedro Catalá created Twelve Natural Skincare to provide sensitive-skin-friendly formulas without the usual fillers. Beyond cleansers and face creams, the brand offers everything from body serums to hand balms, allowing you to extend vegan skincare beyond your face.

12. La Belle Lune

Norwich-based La Belle Lune keeps things simple yet effective, with small-batch, plant-powered products that focus on hydration and protection. Their nutrient-rich oils and botanical blends are packaged in sleek, recyclable containers, making them as aesthetically pleasing as they are beneficial.

13. Evolve Organic Beauty

Evolve takes sustainability seriously. As a B-Corp certified brand, it not only produces cruelty-free, vegan formulations but also operates from an Eco Studio powered by 100% wind energy. Their commitment to green beauty extends beyond their products, making them a must-try for those who want their skincare to be as eco-conscious as possible.

14. Lily Lolo

For those looking for long-lasting, highly pigmented vegan makeup, Lily Lolo is a UK-made mineral beauty brand that’s worth trying. Known for its blendable eyeshadow palettes, the brand also offers vegan foundations, mascaras, and blushes that cater to every skin tone.

The beauty industry is rapidly evolving, with more brands embracing vegan, cruelty-free, and sustainable practices. Whether you’re transitioning to a fully vegan beauty routine or simply looking to make more conscious choices, these brands prove that ethical beauty doesn’t have to come at the expense of quality or luxury. With innovations in skincare, fragrance, makeup, and even nail polish, there’s never been a better time to go green with your beauty routine.