
HONOR and Porsche Design Unveil AI-Powered Magic7 RSR
In an electrifying fusion of luxury, design, and cutting-edge technology, HONOR and Porsche Design have unleashed the PORSCHE DESIGN HONOR Magic7 RSR, a smartphone that redefines how AI transforms the way we communicate, interact, and live. The launch of this ultra-premium flagship device in London marks a milestone in the evolution of mobile technology, setting a new benchmark for innovation and style.
A Legacy of Excellence Meets Futuristic AI

The PORSCHE DESIGN HONOR Magic7 RSR is the latest collaboration between HONOR, a global technology powerhouse, and Porsche Design, an exclusive lifestyle brand synonymous with precision and sophistication. Following the acclaimed Magic V2 RSR and Magic6 RSR, this new model not only builds on the success of its predecessors but propels the partnership into uncharted territory.
Bond Zhang, CEO of HONOR UK&I, remarked, “This partnership continues to grow stronger. With a cutting-edge smartphone brand like HONOR paired with the world’s most iconic sports car company, we’ve crafted a breathtaking device steeped in new tech.”
The Magic7 RSR isn’t just a phone; it’s a gateway to the future, where artificial intelligence seamlessly integrates with everyday life, creating an adaptable, intuitive platform that grows smarter with use.
Design That Drives Innovation

Drawing inspiration from Porsche’s legendary sports cars, the Magic7 RSR is a masterpiece of design and engineering. Ferdinand Alexander Porsche’s philosophy of “as little design as possible, as much design as necessary” resonates deeply in the sleek aesthetics of this device.
From its symmetrical hexagonal camera module—evoking the high-performance components of Porsche cars—to the central ridge reminiscent of a Porsche’s hood lines, the Magic7 RSR is a tactile and visual delight. The integration of aerodynamic curves, reminiscent of the Taycan Turbo S, ensures not just style but also ergonomic comfort.
The device’s 3D glass finish mirrors the polished surfaces of a luxury sports car, making it as much a statement piece as a technological marvel. Available in Agate Grey and a bold new Provence hue, the Magic7 RSR radiates elegance and sophistication.
AI-Powered MagicOS 9.0: The Brain Behind the Beauty
At the heart of the Magic7 RSR lies MagicOS 9.0, an AI-driven operating system designed to anticipate, simplify, and enhance. This is not just a smartphone; it’s your digital concierge.
- Magic Portal: Revolutionizing interaction, users can access essential information and services with a simple circle-and-tap gesture.
- AI-Enhanced Productivity: Features like Real-time Transcript, AI Summary, and AI Minutes make business tasks seamless, allowing users to stay organized and efficient.
- Next-Level Photo Editing: Tools like AI Eraser and AI Cutout empower users to create professional-grade images effortlessly.
But that’s not all—the Magic7 RSR is preloaded with Google’s Gemini app, an AI assistant capable of enhancing creativity, automating tasks, and providing smarter solutions for everyday challenges.
Revolutionizing Smartphone Photography with AI
The Magic7 RSR introduces a new standard in mobile photography, powered by the industry-first AI HONOR Image Engine. By leveraging both on-device and cloud-based large AI models, this smartphone reimagines what’s possible in imaging.
From capturing stunning portraits with All-Scenario Harcourt Portrait mode to AI Super Zoom for detailed landscape shots, the Magic7 RSR’s capabilities are truly transformative. Its triple-camera setup includes:
- 50MP Super Dynamic Falcon Main Camera for lifelike clarity.
- 200MP Ultra-Sensitive Telephoto Camera with the industry’s largest f/1.88 aperture for unparalleled zoom performance.
- 50MP Wide Camera for expansive shots.
The LiDAR Matrix Autofocus System ensures precise, lightning-fast focusing, while advanced AI processing captures every moment in breathtaking detail. This device is a game-changer for photography enthusiasts and professionals alike.
Human-Centric Features for Everyday Life

HONOR’s commitment to enhancing user experience is evident in every aspect of the Magic7 RSR.
- Eye Comfort Display: The TÜV Rheinland-certified Natural Light AI display reduces eye strain while delivering vibrant visuals.
- Durable and Resilient: With HONOR’s Anti-scratch NanoCrystal Shield and IP68/IP69 ratings, this smartphone is built to withstand the rigors of daily life.
- Powerful Performance: Powered by the Snapdragon® 8 Elite Mobile Platform, the Magic7 RSR offers smooth multitasking, stunning graphics, and efficient energy consumption.
The device also features rapid charging with 100W Wired and 80W Wireless HONOR SuperCharge, supported by a robust 5850mAh Silicon-carbon Battery. Whether you’re gaming, working, or streaming, the Magic7 RSR keeps up effortlessly.
Shaping the Future of Communication
In a world where smartphones are central to our lives, the Magic7 RSR’s AI-driven features represent a paradigm shift. By seamlessly blending advanced technology with intuitive design, HONOR and Porsche Design have created a device that doesn’t just keep up with the times—it defines them.
From transforming photography to enhancing productivity and redefining style, the PORSCHE DESIGN HONOR Magic7 RSR is more than a phone; it’s a bold statement of what the future holds.
The device will be available in the UK in early 2025, offering consumers a taste of tomorrow, today.
With the Magic7 RSR, HONOR and Porsche Design have not only pushed boundaries—they’ve redefined them, proving that when AI meets luxury design, the possibilities are truly limitless