To celebrate the launch of the brand’s new sustainable packaging, the award-winning British chocolate company Montezuma is opening a pop-up shop, where you can swap your unwanted packaging for tailor-made treats.
An invitation to re-think your daily habits
On the 13th and 14th March, Montezuma will open their exclusive pop-up “WASTE NOT, WANT NOT RECYCLABLE SHOP” in Covent Garden, and invite you to experience the sweet side of eco-living.
Montezuma’s wants people to re-think their daily habits by saying no to waste and yes to chocolate, in the most appetizing of ways… In their pop-up shop, you can exchange your unwanted packaging with delicious chocolate.
For the occasion they’ve designed a bespoke treat which may look like trash but is in fact formed from Montezuma’s classic white chocolate, filled with its indulgent truffle.
The best part? To get your hands on these decadent chocolates, you simply need to hand over your used food containers. Who knew recycling could be that fun?!
A great way to learn about sustainability
Besides the chocolate installation, the pop-up shop will also feature a wall to educate visitors on the company’s research and development journey. Interactive panels will show the difference between its old and new packaging and will reveal the company’s commitment to doing what’s right.
The venture comes in the wake of Montezuma’s newly designed packaging, 100% of the Montezuma’s newly designed packaging is either recyclable, compostable, or biodegradable – a first for a British chocolate company. Taking on a large-scale recyclability project, the team at Montezuma’s looked at every aspect of its packaging process. As well as using recyclable inks, adhesives, stickers and tapes, the company’s best-selling chocolate bars will now be delivered in 100% paper and card cartons, eliminating the non-recyclable metalized wrappers.
Montezuma’s WASTE NOT, WANT NOT RECYCLABLE SHOP will be open between 10am and 6pm on 13th and 14th March at 67 Neal Street in Covent Garden, London.