Sony unveils new advanced televisions at CES 2020

Yesterday Sony was revealing its wide array of advanced new televisions including the new ZH8 8K Full Array LED, A8 (55” and 65”) and A9 (48”) 4K OLED, and XH95 and XH90 4K Full Array LED sets.

This new Sony TV line-up encapsulates the very best of its proprietary technologies to truly deliver the creator’s intent on screen. With this new range, Sony aims to offer an immersive experience, with high-picture quality, innovative sound and seamless user experience framed in premium large screens.

What are the new features?

The new TVs will introduce Ambient Optimization, a new technology that optimizes picture and sound quality in any customer environment. In brief, it will automatically adjust the picture brightness to the ambient light in the room, boosting the brightness in bright rooms and reducing in dark rooms for the perfect view. It even detects objects in the room, such as curtains and furniture that can absorb or reflect sound, fine-tuning the acoustics so your sound isn’t compromised.

In addition to Ambient Optimization, the new Sony TVs also showcases a new Immersive Edge design concept. In order to create even more viewing immersion, a discrete stand is now located at the edge of the screen. The minimalist stand is hardly noticeable, offering customers an improved and unobstructed viewing experience.