Is Soap The future of Cosmetic Packaging ?

Berlin-based designer Jonna Breitenhuber thought about a water-soluble solution to fight against plastic in the beauty industry. Indeed, beauty brands are famous for their elaborate packaging and plastic use. To stand out on crowded shelves, companies design elaborate bottles and tubes, as much as the average person uses 11 bottles of shower gel and 10 bottles of shampoo a year.

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