POCO F7: The Future is Here – A Powerhouse Designed for the Next Generation

Prepare for a seismic shift in the smartphone landscape as POCO, today ripped the covers off its latest marvel: the POCO F7. The POCO F7 arrives not merely as an upgrade, but as an evolution, a testament to POCO’s unwavering commitment to pushing boundaries and democratizing cutting-edge technology for a wider audience.

In a move that solidifies its strategic alliance, POCO has once again deepened its collaboration with Qualcomm Technologies, Inc., ensuring the POCO F7 is primed for unparalleled performance. At its very core beats the recently debuted Snapdragon® 8s Gen 4 Mobile Platform – a technological marvel that brings true flagship-level power and efficiency within reach of more users than ever before.

But the innovation doesn’t stop there. The launch of the POCO F7 is also marked by the exciting debut of Rydr, POCO’s first-ever virtual avatar. Embodying the very essence of speed, power, and intelligent action, Rydr is more than just a digital mascot; it’s a living embodiment of POCO’s relentless pursuit of breakthrough performance and its desire to forge deeper, more engaging connections with the tech-savvy generation that forms its core audience.

Flagship Power, Unleashed Intelligence: A Symphony of Performance

The beating heart of the POCO F7 is undeniably the recently unveiled Snapdragon® 8s Gen 4 Mobile Platform. Built on an innovative all-big-core CPU architecture, this powerhouse processor facilitates faster, more efficient processing, translating into a user experience that is incredibly fluid and responsive. The numbers speak for themselves: an astonishing AnTuTu benchmark score of 2,084,535, representing an astounding performance improvement of over 30% compared to the previous generation. This isn’t just about raw power; it’s about intelligent, optimized performance that delivers where it truly matters.

Keeping Cool Under Pressure: The IceLoop Advantage

To ensure this immense power remains stable and consistent, even under the most demanding conditions, POCO has equipped the F7 with its most advanced and effective cooling system to date: a formidable 6000mm² 3D Dual-Channel IceLoop System. This groundbreaking system incorporates the largest Loop Heat Pipe ever utilized in a POCO device, guaranteeing optimal thermal management and sustained peak performance during intense gaming sessions or prolonged heavy usage.

Battery Beast: Powering Your Adventures, Faster

Complementing this powerful processing and cooling prowess is a colossal 6500mAh (typ) battery – the largest ever integrated into a POCO F Series device. This monumental battery capacity ensures extended screen time, allowing users to push the limits of their digital experience without constantly searching for an outlet. And when a charge is needed, the POCO F7 boasts 90W HyperCharge, capable of juicing up the battery to a remarkable 80% in just 30 minutes. Downtime becomes a relic of the past, replaced by seamless, uninterrupted usage. For added versatility and convenience, the POCO F7 even supports 22.5W reverse charging, offering broad compatibility with Xiaomi and other major smartphone brands, making it a true power hub on the go.

HyperOS 2 and WildBoost: Gaming Excellence Unlocked

Translating this formidable hardware into real-world responsiveness and an intuitive user experience, the POCO F7 runs on the latest iteration of Xiaomi HyperOS 2. For the discerning gamer, WildBoost Optimization 4.0 elevates the gaming experience further with enhancements like 1.5K Super Resolution and Smart Frame Rate, enabling up to a stunning 120FPS in graphics-intensive titles like Genshin Impact. The flagship experience is rounded out by the Surge T1s signal tuner, a crucial component that enhances cellular performance and boosts Wi-Fi and Bluetooth stability, ensuring the device remains reliably connected in any environment.

A Visual Masterpiece: Ultra-Bright, Ultra-Big Display Built to Keep Up

To truly match its flagship-level performance, the POCO F7 features a magnificent 6.83-inch 1.5K ultra-bright display. With its exceptional brightness, precise touch response, and advanced eye comfort features, it delivers a flagship-level display experience characterized by crystal-clear clarity, unparalleled comfort, and intuitive control.

Brilliant Visibility, Eye Comfort Certified

Visibility, even under harsh lighting conditions, is paramount. The POCO F7’s display reaches an incredible 3200 nits peak brightness and covers up to 25% APL, dramatically enhancing brightness across a larger screen area without being limited to HDR or SDR content. This is further bolstered by POCO’s Sunlight Display 4.0, an intelligent technology that dynamically enhances contrast in real-time, ensuring vivid, accurate visuals regardless of ambient light.

Recognizing the importance of user comfort during extended usage, the POCO F7’s display is equipped with a suite of industry-leading eye comfort certifications, including TÜV Rheinland Low Blue Light (Hardware Solution) Certification, TÜV Rheinland Flicker Free Certification, and TÜV Rheinland Circadian Friendly Certification. These certifications collectively work to significantly reduce eye strain, even during prolonged sessions.

Design That Moves, Build That Lasts: An Ode to Futurism and Durability

The POCO F7 introduces an entirely new design language, one inspired by the raw energy of speed and motion. It channels this dynamism into its form, while simultaneously grounding itself in uncompromising durability. The device boasts a streamlined surface, a sleek CNC-integrated aluminum alloy frame, and a meticulously crafted glass back cover that together converge to create a modern, dynamic, and undeniably premium aesthetic.

Immersive Display, Ergonomic Perfection

At the front, minimal bezels elegantly frame the expansive display, achieving an impressive 94.23% screen-to-body ratio, further enhancing the sense of immersion and visual flow. Complementing this, large-radius curves are thoughtfully incorporated to enhance ergonomics, offering a smooth and comfortable grip that feels natural in the hand. Around the back, a distinctive blade-like neon flare camera deco embodies precision and a sense of swift motion, while a golden-angle tangent line artfully divides the panel for a more balanced and harmonious visual appeal.

Cyber Silver Edition: A Bold Statement

The POCO F7 Cyber Silver Edition truly makes a bold statement, blending geometric accents with an undeniable futuristic edge. Inspired by the captivating Cyber aesthetic, its mechanical-style overlay and the prominently displayed Snapdragon® logo above the division serve as a powerful visual metaphor for the raw power that drives the device.

Engineered for Endurance: Durability Beyond Appearance

Beyond its captivating appearance, the POCO F7 is engineered to endure the rigors of daily life. Its reinforced structure offers exceptional bending resistance, rated up to an impressive 70kg, significantly reducing the impact of accidental pressure. Combined with its IP68 dust and water resistance, the POCO F7 is meticulously built to remain dependable and resilient across unpredictable environments, empowering users with confidence wherever they go.

Pro-Level Photography, Effortless Creativity: Capture Every Moment

Whether it’s capturing fast-paced action or meticulously crafting a carefully composed shot, the POCO F7 is equipped with a camera system designed to capture moments with exceptional clarity and elevate them effortlessly. At the heart of its photographic prowess is a 50MP Sony IMX882 main camera with Optical Image Stabilization (OIS), delivering high-quality images across diverse lighting conditions. Features like UltraSnap and Live Photo further enhance the shooting experience, adding speed, depth, and dynamic motion to every capture. For portrait photography enthusiasts, the POCO F7 offers versatile 26mm, 35mm, and 52mm focal lengths, coupled with a real light spot feature that creates a soft, beautifully blurred background, making your subjects truly stand out.

AI Beautify and Intuitive Interface: Smarter Photography

Meanwhile, a brand-new AI function – AI Beautify – further enhances image quality by intelligently refining tone, clarity, contrast, and brightness levels, bringing out rich detail across all scenes without overprocessing or sacrificing natural aesthetics. To support this improved camera experience, the camera interface itself has been meticulously redesigned for clearer navigation and a smarter, more intuitive user experience, ensuring that creativity is never hampered by complexity.

Price and Availability: Your Gateway to the Future

The POCO F7 is available in three stunning colours: Black, White, and the striking Silver, with the following variants:

• 12GB+256GB: £389
• 12GB+512GB: £429

Available storage and RAM are less than the total memory due to storage of the operating system and software pre-installed on the device.

To celebrate the groundbreaking launch of the POCO F7, exclusive offers are available on mi.com/uk from June 24th to July 7th, 2025.

Exclusive Launch Offers: Don’t Miss Out!

Offer highlights include:

• Special launch pricing: Get the 12GB+256GB variant for just £319 and the 12GB+512GB variant for an incredible £359.
• Extra 15% off on top of the promotional price – an irresistible deal!
• Free gift: A 67W Xiaomi charger is included with every purchase, ensuring you’re ready to power up right out of the box.