Samsung’s Next Big Kitchen Revolution Will Debut at IFA 2025

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This September in Berlin, Samsung is preparing to show Europe what the future of premium kitchens looks like. Expect sleek design, invisible engineering, and AI-powered intelligence that could reshape the built-in appliance market.

A showcase of design and intelligence

IFA 2025 is just around the corner, and Samsung is poised to make one of the show’s strongest statements. Instead of centering on phones or TVs, the Korean giant is turning the spotlight on the kitchen, unveiling a new lineup of built-in appliances designed specifically with European lifestyles in mind.

At the heart of this reveal are two headline products: the Extractor Induction Hob and the Bespoke AI Dishwasher. Both represent a fusion of Samsung’s design-first Bespoke philosophy and its growing reliance on AI-driven functionality. Together, they hint at a future where home appliances quietly vanish into interiors, while working harder and smarter than ever in the background.

Rethinking the cooktop: the Extractor Induction Hob

One of the most anticipated reveals will be Samsung’s Extractor Induction Hob. It is a product that challenges the conventional logic of kitchen design by integrating a ventilation system directly into the cooktop surface.

Instead of relying on a bulky, ceiling-mounted hood, the hob conceals a turbo slim fan system beneath the countertop, paired with an exhaust duct that pulls smoke and odors downward as you cook. This is more than a visual upgrade, it’s an architectural one: by removing the hood, kitchens gain uninterrupted sightlines and a greater sense of openness.

The engineering is just as compelling. Each cooking zone in the hob uses Flex Zone Plus technology, featuring four induction coils that create a wide, evenly heated surface. Pots and pans can be placed flexibly without the guesswork of traditional burners. The surface itself is built from high-durability matte glass with an anti-fingerprint coating and scratch resistance, ensuring the hob stays as elegant as the cabinetry around it.

For European kitchens, where island layouts and open-plan living spaces are trending, this innovation could prove transformative. The Extractor Hob is not simply an appliance, it is a design enabler, making possible kitchen configurations that were once off-limits due to the constraints of ventilation.

Smarter, cleaner dishwashing: the Bespoke AI Dishwasher

The other major debut will be the Bespoke AI Dishwasher, a machine built to blend into cabinetry and stand out in intelligence. Its most striking feature is the Auto Open Door, which gently cracks open once a wash cycle ends. This not only releases steam for better drying but also removes the need for a protruding handle, creating a completely flush design with surrounding panels.

Inside, the layout has been rethought with flexibility in mind, including a new dedicated section for delicate glassware. But the real innovation lies in its AI Wash cycle. Using a turbidity sensor and advanced algorithms, the dishwasher analyzes how dirty your dishes are and then chooses the optimal water pressure, temperature, and cycle time.

The result is greater efficiency and more consistent cleaning, without the user having to make a single decision. Early launches in Korea and the U.S. have already shown promising adoption: as of mid-2025, users ran AI Wash more than twice as often as the standard cycle. That suggests this is not just a gimmick, but a feature people trust to outperform their own judgment.

Why Europe is the testing ground

Samsung’s focus on the European market is deliberate. Across the continent, kitchen design has shifted dramatically in the past decade. Upper cabinets are disappearing, island counters are expanding, and the kitchen itself is being reimagined as a social and aesthetic centerpiece.

In this context, appliances that blend seamlessly with cabinetry and emphasize minimalism are increasingly valued. German and Scandinavian markets, in particular, prize visual clarity and open sightlines in kitchen layouts. By integrating ventilation into the cooktop and eliminating the need for handles on dishwashers, Samsung is aligning its products with these design values.

At IFA, this positioning will stand out. While competitors like Bosch, Miele, and Siemens also push premium built-ins, Samsung’s differentiation lies in marrying design minimalism with embedded AI intelligence. Where Bosch emphasizes silence and Miele emphasizes precision, Samsung is leaning into a vision of appliances that are both invisible and proactive.

The efficiency factor: premium meets sustainability

Performance and design are only part of the story. Samsung is also making energy efficiency a defining element of its premium play.

The Extractor Hob’s induction system is already more efficient than gas or traditional electric cooktops, but the integration of a precise turbo fan allows for smarter airflow management, reducing wasted energy. Meanwhile, the Bespoke AI Dishwasher optimizes water and energy use cycle by cycle, tailoring resources to actual needs.

This approach reflects a broader industry shift. Luxury in appliances is no longer measured only by raw power, but also by sustainability. Consumers, particularly in Europe, are increasingly sensitive to lifetime energy costs and environmental impact. By positioning efficiency as a marker of premium living, Samsung is speaking to both economic pragmatism and ecological responsibility.

Part of the bigger Bespoke picture

Both the hob and the dishwasher are consistent with Samsung’s larger Bespoke philosophy. Originally introduced with customizable refrigerators, the Bespoke brand has expanded into an ecosystem of appliances that combine aesthetics, modularity, and personalization.

With AI now playing a central role, Bespoke is evolving beyond customizable panels into customizable experiences. A dishwasher that knows your dishes and a cooktop that clears your air are not just upgrades, they are signals of a future where appliances anticipate and adapt to user behavior with minimal input.

At IFA 2025, expect Samsung to present these products not as stand-alone innovations but as part of a holistic vision: the intelligent, design-led, Bespoke home.

Availability and rollout

Both the Extractor Induction Hob and the Bespoke AI Dishwasher will make their European debut at IFA 2025, which runs from September 5–9 in Berlin. Samsung has confirmed that both products are slated for market release in Europe in the first half of 2026. Pricing remains under wraps, but the positioning is clearly premium, targeting homeowners planning high-end kitchen renovations or upgrades.

Why it matters

Samsung’s IFA 2025 showcase underscores an important shift: the future of built-in appliances is about more than utility. It is about integration, into design, into daily routines, and into the fabric of sustainable living.

Competitors will undoubtedly respond with their own announcements, but Samsung’s combination of invisible design and AI intelligence may give it an edge. The Extractor Hob eliminates one of the biggest design compromises in kitchen planning, while the Bespoke AI Dishwasher takes an everyday chore and turns it into a hands-free, judgment-free process.

For consumers, the message is simple: the next generation of premium kitchens will be defined by appliances you barely notice, but that notice everything about how you live and cook.

Looking ahead

When the doors to IFA 2025 open in Berlin, all eyes will be on Samsung’s booth to see how these products perform up close. Will the Extractor Hob deliver the airflow power promised? Will AI Wash win over European households as decisively as it has in Korea and the U.S.?

These are the questions that could set the tone not just for Samsung, but for the entire premium built-in appliance category. One thing is certain: by blending advanced engineering with minimalist design and AI-driven intelligence, Samsung is betting big on a vision of the kitchen that feels more like the future of tech than the past of cooking.

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